Coach dropping this amazing figure has to turn a lot of heads toward Tuscaloosa. We'll be seeing the same thing at the top schools for top players on both sides of the ball.
For me more interesting than the $$$ in these deals is what contingencies do they have to protect the player and the sponsor? There's lots of risk both ways.
For example:
- what happens to the deal if a player gets a season/career ending injury?
- Get's covid?
- assaults his girlfriend? or an elderly lady?
- Gets a DUI/drug bust?
- Gets tired of playing?
- Wins the heisman?
- Breaks SEC/NCAA/position records?
- Drops in the depth chart from starter to has-been?
- Gets in a coach's doghouse?
- Arrested for stealing crab legs or laptops?
- Is expelled (or about to be)?
- goes from zero to hero by midseason? or vice versa
- etc?
Typical athlete and entertainer endorsement deals have a lot of clauses and legal structures and caveats (or should). My take on what I'm seeing with a lot of NILs is pretty haphazard and ad hoc agreements. I'm sure that will change for the more highly compensated guys like Bryce, but the $100/$1000 deals could get interesting, as well. What's the reputational effect on both sides?
I think if this works out the way it should, we could see really good college players stick with college instead of leaving early because they make more in college than they ever would in the pros. Just a hunch.