Agreed - the better teams may sell tickets, but will you pay to see your local team lose in this league? That is the question right now. They hoped to sell a lot of season tickets so that this would not be a concern, but they started their marketing waaay too late to meet those goals.History tells us that the consumer hasn't stayed very interested.
If you are a fan of this league, you had better buy tickets, and get your buddies to buy tickets, and get them to get their buddies to buy tickets - win or lose...