THROUGH THICK AND THIN
Our Mission is to recruit and develop student athletes to compete at the highest levels in their sport; to educate and prepare those student athletes to compete at the highest levels in life after graduation; and to do both with honor and integrity. I believe that mission is not only that of the Athletics Department, but matches what you as fans desire of our programs.
While we strive for excellence in everything we do, there are also times where thoughtful patience is required. I evaluate every sports team after the season and try to make the best decisions in my power as to what I believe is best for the University over the long run. There are many factors to consider in making that best decision. It is my hope that our fans and supporters will also take that same view. All of our teams need - and I believe deserve - OUR FANS to be there in support, regardless of their record.
I hope that your allegiance and your presence will continue through thick and thin. I have seen firsthand where the passion of loyal fans can lead to negativity, which makes recruiting for the future much more difficult. Such negativity can make a bad situation worse, ironically coming from those who love the University the most.
All of us deal with high expectations - our own and those of others. High expectations are often perceived as pressure by most outside observers, but it is fuel for those of us in athletics as we work daily to achieve our mission. Many times we fail to meet someone’s expectations, particularly in the high profile world of college sports. It can become difficult to remember that the expectations that truly matter are personal, both to the individual and the organization or team they represent.
Having realistic expectations is also very important. Evaluating what realistic expectations are for any program in our midst is a relative proposition. Every team we have is at a different stage of development, so the realistic expectations for one may be higher or lower than another. Each of our teams at Alabama has high expectations. None of us would want it any other way. As an organization, we have high expectations for all facets of our programs.
The expectations of most outside observers are pretty simple and clear: they want our athletics program to compete for championships in every sport while graduating our student-athletes and producing productive people. That's a set of expectations we all embrace at the University of Alabama. Do we always meet those expectations? No. Just as important, do we always meet our own expectations? No. Nonetheless, that's the standard we try to live up to. That's the level of achievement we want - and, yes, expect - to reach in every sport.
Consistency and discipline in approach is crucial to meeting our goals. Self-control in thought and action creates consistency. The attitude we assume when faced with disappointment is truly up to us. That's as true for fans and supporters as it is for student-athletes, coaches, and administrators. The passion that our fans have for our University is what sets Alabama apart from the rest. It is my hope that we can harness that passion and direct it to positive outcomes.