“Going into the first season, we knew it wasn’t going to be profitable,” said associate athletic director Tom McGinnis. The list of startup expenses that cut into the school’s beer profits ranged from extra security to $12,000 in plants to screen the A gate beer kiosk from the view of visitors to the Tribal Nations Plaza.
The university brought in a dozen extra campus police officers, 10 more ushers and two security supervisors to keep tabs on the football crowds once the alcohol started flowing. The extra manpower cost almost $50,000, but police incidents actually went down at the stadium, compared to the previous dry season.