Well it is certainly a new day in T-Town with CKD and I like his style. Found this interesting:
To help with social media engagement, Alabama recently hired Walt Brock, founder of Crossovr Collective, a sports branding company that helps athletes develop a personal brand for themselves.
Brock brings a youthful, relatable presence to the young athletes on DeBoer’s squad, and can help bring in some big names to Tuscaloosa.
“Walt Brock is a guy that just stepped foot on campus here this week," DeBoer said. “We’re really excited about what I know he can bring through the experiences he’s had in the past and he’s kind of a big picture, but also a very detail-oriented vision that he has for us.”
It’s a brand new age in Tuscaloosa for the Crimson Tide football program, and the man in charge of it all has already made big steps in order to fit in with the new generation of campus legends.
Kalen DeBoer discusses a new addition to the staff and how he will use social media to connect with players
alabama.rivals.com