This is not about hating winners, its about winning fairly. Before this incident I had no opinion one way or the other about Brady. Now if we were talking about Vick that would be a different matter.
Ok let's bring it down to a bama situation.
Gus malzhan gets away with a lot of shady fundamentals when running his offense like men down field ,flopping, and substitutions and outside of bama and arky fans no one says a word. But if Lane kiffin runs a gimmick play with an olineman as a te we go through 3 weeks of sport enter questioning the legality of the play.
If tcu gets a transfer with sexual assault people talk about it for a week and let's it die down. But if alabama does it we talk about for months.
So yes it has to do with hating winners. If the nfl wants to say proper inflation is a huge thing then why are we not on the packers as well. Because aaron Rodgers is more likable than Brady. Now if you want to question Brady's compliance then that is another subject altogether, but this integrity of the game crap that goodell is pushing is bogus if Aaron Rodgers is exempt from punishment.