Link: Awesome Tide (detergent) Quinnen/Bama commercial

TitleWave

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Only awesome if you’re ‘Bama intelligentsia - otherwise the Tide(r) references go right over most NFL fans’ heads. “AJ” - who he in LA or LV? Maybe if P&G rebranded Tide detergent in a white jersey (er, white container) with crimson lettering... Saw it during the Fins-Rams game and couldn’t help wonder why they didn’t shoot it with Tua for name and nickname recognition instead of using Quinnen Williams especially given his affiliation with the NFL’s worst team...
 

CraigD

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Starting with Tua, and including Julio, should be unmistakable. Julio should have come earlier. Reggie being very early was a production error in my opinion. I don’t think he’s a very recognized Bama guy in the league for non-Bama folks
 

CB4

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Only awesome if you’re ‘Bama intelligentsia - otherwise the Tide(r) references go right over most NFL fans’ heads. “AJ” - who he in LA or LV? Maybe if P&G rebranded Tide detergent in a white jersey (er, white container) with crimson lettering... Saw it during the Fins-Rams game and couldn’t help wonder why they didn’t shoot it with Tua for name and nickname recognition instead of using Quinnen Williams especially given his affiliation with the NFL’s worst team...
P&G is notorious for giving the target audience far too much credit to make the next logical leap. I worked for them for many years, albeit in another division outside of consumer goods.

I could tell you some stories from the marketing/advertising side of some of their brands.
 
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crimsonaudio

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I've always thought Tide should be a major sponsor for The Crimson Tide..The commercials would write themselves..
The problem any company faces when they decide to support something that is not a part of their business model is they introduce the possibility of turning some people off, who in turn take their business elsewhere.

The idea has likely been researched and shot down due to the negative response that would happen from people all over the country who don't like or even despise Alabama - would they pick up enough business to make the losses worth that? Doubtful.
 

Elefantman

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Back in the dark ages that commercial would have to end after the third or fourth name. It's incredible how many Bama players are in the NFL now.
 
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TitleWave

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The problem any company faces when they decide to support something that is not a part of their business model is they introduce the possibility of turning some people off, who in turn take their business elsewhere.
You mean like a visceral disdain for Peytie Boy in any incarnation - except maybe in a dream sequence commercial as the lemon filling in one of Fulmer's Krispy Kremes...
 

4Q Basket Case

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The problem any company faces when they decide to support something that is not a part of their business model is they introduce the possibility of turning some people off, who in turn take their business elsewhere.

The idea has likely been researched and shot down due to the negative response that would happen from people all over the country who don't like or even despise Alabama - would they pick up enough business to make the losses worth that? Doubtful.
Understanding the difficulty it presents for P&G and the Tide detergent.....it’s great to be hated. I remember when we were mocked, and then only because past successes were fading into years gone by.

Your signature, Lucius Accius‘ quote, said it best: “Let them hate, so long as they fear.“ For too many years, they didn’t fear us because they were too busy mocking us.

I’ll take hate, and its fraternal twin fear, over mocking any day.
 
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TIDE-HSV

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The problem any company faces when they decide to support something that is not a part of their business model is they introduce the possibility of turning some people off, who in turn take their business elsewhere.

The idea has likely been researched and shot down due to the negative response that would happen from people all over the country who don't like or even despise Alabama - would they pick up enough business to make the losses worth that? Doubtful.
IDK. That "Roll Tide" commercial on ESPN, with the minister pronouncing it at the gravesite has been revived several times...
 

crimsonaudio

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IDK. That "Roll Tide" commercial on ESPN, with the minister pronouncing it at the gravesite has been revived several times...
Nobody is going to stop watching their favorite team on ESPN because of an occasional commercial.

I guarantee there are opposing fans that would switch laundry detergent - as silly as that is - because it had a script A on it...
 
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colbysullivan

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Nobody is going to stop watching their favorite team on ESPN because of an occasional commercial.

I guarantee there are opposing fans that would switch laundry detergent - as silly as that is - because it had a script A on it...
That would be like FSU refusing to use "Gatorade" because it has the word "Gator" in it...suuuuurrre......
 
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