Plexico actually said this on Twitter (reminder - he's an Auburn apologist, hardcoare):
If Auburn decides we absolutely want Cristobal, and we are not able to get him away from Oregon, that says more about our program than we probably want to hear.
There's a part of me that under normal circumstances would agree with this. But there's something else that I think too many people don't take into account: not one of us lives inside somebody else's head. Texas' big flaw in their approach is they ASSUME every single CFB coach is motivated by the desire to make big bucks - unless it's Saban or Meyer, and THEY are motivated by "winning national championships at 3 different schools." Again, if that was the motivation then Saban would probably have already won one in Austin and gone elsewhere.
Maybe Mario Cristobal likes the laid back approach. Oregon is happy if you win 9-10 games a year and the Rose Bowl every 3 years or so, they really are. Their expectations - even after playing for 2 national titles in six years - are a little above those of Mississippi State save for the Rose Bowl desire (which is a Big Ten-West Coast thing that will never catch on in the South). His current salary is $2.6 million, and they're pretty content with him.
My point is that Auburn shouldn't be taking it "personally" if Cristobal is motivated by "my family likes it here and I have plenty of money" rather than "if we can't get him, we're not as big as we thought."
They probably aren't as big as some of the loudest mouths think they are, but I don't think it's fair to judge an entire fan base by it's lunacy. (Trust me - I've seen more than my fair share of folks in BDS during games that I wanted to throw over the side of the stadium).