Yep.Too much money to be had
When I was ten years old, we had this for New Years Day:
Rose: #1 Ohio State vs #3 USC
Sugar: #2 Alabama vs #6 Arkansas
Orange: #4 FSU vs #5 Oklahoma
Cotton: #7 Nebraska vs #8 Houston
There was a huge controversy because Alabama had been #1 until a close Iron Bowl and Ohio State moved up in the polls (the advocacy being - I'm not kidding - "they played a tougher schedule").
Here were the rankings going into the bowl games:
AP POLL
1) Ohio St (11-0)
2) Alabama (11-0)
3) USC (10-0-1)
4) FSU (11-0)
5) Oklahoma (10-1)
UPI POLL (now the coaches poll)
1) Alabama (11-0)
2) USC (10-0-1)
3) Ohio St (11-0)
4) FSU (11-0)
5) Oklahoma (10-1)
Undefeated BYU was #9 in both polls, having started the season unranked, beaten ranked aTm in the opener, and cruised against their cupcake schedule.
As you might guess, there was a huge controversy quite similar to the ones of the previous two seasons.
Alabama whined that they were the defending champions and undefeated.
Ohio State and USC tried to sell their game was 'the winner is the national champion' and Alabama hasn't played nobody. But USC's tie was to 5-5-1 Stanford, too.
FSU played a schedule that 20 years later would've looked killer but had only one ranked team (S Carolina).
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I'm sitting there watching these bowl games between trips hauling firewood across the county, and all I'm thinking is, "Why in the hell can't 1 play 2 and stop this nonsense?" (At the time, I didn't know anything about CFB history. Or bowl matchups).
Sounded logical to me at ten: you have two unbeaten teams that pretty much everyone agrees ONE OF THEM is the best team in the country.
Why couldn't they do it?
Because money.
I still recall hearing a couple of hundred times in the 80s: "the day they create a CFB playoff is the day they figure out how to make more money from the playoff than they now make from the bowl games."