I've been thinking a lot about why NIL is prevalent in college football and doesn't seem to be relevant in any other sport other than college basketball, but even that pales in comparison. Why isn't this done in the NFL? Both college football and the NFL have salary caps in terms of what the schools/teams can pay its players. With college football, it's obviously different in that the school decides how much of the revenue sharing it wants to dedicate to football versus other sports, but let's assume it all goes to football.
There are NFL fanbases that are on the same level of obsession as college football fanbases (Packers, Steelers, Bills, etc.). They live and breathe Packers football or Steelers football. What is stopping them from forming a collective that would pay big time free agents outside of the traditional NFL salary structure in order to bypass the NFL salary cap rules, and ultimately buy themselves a Super Bowl title? As absurd as that sounds, it's the same thing that every major college football team has done. So why is it only really done with college football?
I think the answer is one of either two things. The first possible reason is that it's a ridiculous notion that fans would pay players to play for their team. NIL is still relatively new and somewhere in its infancy the power brokers at the schools got caught up in this and decided that collectives were a good way of paying players large sums of money within the rules. But I wonder if, at some point in the not too distant future, these power brokers are going to realize "what are we doing and why are we doing it?" No one in the history of sports has ever considered doing this, because it's absurd, and now we are having buyer's remorse and realize that it's a total waste. So if it's the novelty of NIL and getting caught up in the whirlwind of it, then I believe that will subside at some point. I don't care how wealthy one program is compared to others, this is not a sustainable structure regardless of whether rules are ever implemented or not. Schools won't be able to ask its boosters to pour money into football for the foreseeable future while price tags on players go up and up. There is a breaking point.
The other possible reason that this same model isn't used in other sports, and this is a much more straight forward one, is that it's against the rules. Staying on the NFL comparison, I'm not going to pretend to know anything about the laws around NFL compensation, but I would imagine there are rules against players having guaranteed endorsement deals, brought to them by the NFL team they play for, as long as they are under contract with that specific team, and presenting it to them as part of their total compensation. Otherwise, I have a feeling someone like Jerry Jones would have taken advantage of that years ago to get around the salary cap rules. Therefore, if it's a rules issue as to why it's not done, then why isn't something being done to formulate rules around this for college football? I think the answer to that is the hazards of litigation. In other words, if there is no collective bargaining agreement, then there can't be rules around how much someone can be paid, because the courts will probably rule against that.
I wonder if this will be a game of waiting out the storm by the schools and playing along until eventually the dust settles when sensibility prevails, but who knows how long that will take. Plus, there will always be some school that says "we're going all in this year" like a Texas Tech and they skew the market rates for players. Or, does does order finally come in the form of collective bargaining, which to me can't get here fast enough.