Link: 2026 Transfer Portal

Supposedly we have one more visit tonight. I don't know who
I heard that Nick Brooks is on campus. He's interesting because he was kind of thrust into playing for Texas as a true freshman with mixed results. He played as a right tackle and left guard.

Sounds a bit like a Christian Clark situation where Texas' buying spree is displacing someone, but this is a 4 star recruit and portal guy so doesn't sound like a bad addition for whoever gets him.
 
I asked Gemini about college athletic departments and their profitability. Interesting as we look at spending habits in the portal.



Most NCAA Division I athletic departments lose money, with recent data (around 2022-2024) indicating that a large majority, often over 70% or even most, operate at deficits, with median losses in the millions (e.g., $19.3M for FBS schools) despite big-revenue sports like football; for example, in the Big Ten, half the departments reported losses, including major ones like Ohio State and UCLA. [1, 2, 3]


Key Findings
  • Widespread Losses: The median Division I FBS (Football Bowl Subdivision) athletic department had a net loss of about $19.3 million in 2022, with many losing tens of millions annually.
  • Power Conference Struggles: Even within wealthy conferences like the Big Ten, around half of the athletic departments ran deficits in recent years, including some of the richest programs.
  • Examples of Deficits (FY 2024/2025):
    • UCLA: Lost nearly $52 million.
    • Ohio State: Lost around $38 million.
    • Rutgers: Lost over $70 million.
    • Michigan State: Lost $16.7 million.
  • Median vs. Extremes: While some top programs generate massive profits (like Texas), the median is deep in the red, with losses ranging up to $76 million for some institutions. [1, 2, 3, 4, 5, 6]
Why This Happens
  • Rising Costs: Expenses for facilities, coaching salaries, and other program needs have skyrocketed.
  • Revenue Disparity: Only a few top-tier football and basketball programs truly generate significant profits, while other sports struggle to break even.
  • University Subsidies: Many athletic departments rely on direct university funds or student fees to cover shortfalls. [5, 7, 8, 9, 10]
AI responses may include mistakes.
[1] https://www.linkedin.com/posts/adambreneman_the-richest-programs-in-college-football-activity-7363427902824058880-VWwU
[2] https://ncaaorg.s3.amazonaws.com/research/Finances/2023RES_DI-RevExpReport_FINAL.pdf
[3] https://www.forbes.com/sites/michaeltnietzel/2025/01/28/several-big-ten-universities-bleed-red-ink-in-their-athletics-budgets/
[4] https://www.reddit.com/r/CFB/comments/140ch4t/in_all_of_division_i_sports_only_nine_schools/
[5] https://www.insidehighered.com/opinion/views/2024/01/12/college-athletics-costs-are-affordability-issue-opinion
[6] https://www.cnbc.com/2025/12/19/cnb...valuations-2025-top-75-athletic-programs.html
[7] https://www.nytimes.com/athletic/61...ten-athletic-department-financial-statements/
[8] https://www.jmco.com/articles/collegiate-athletics/misconception-of-revenue-generation/
[9] https://www.reddit.com/r/CFB/comments/1gjf401/college_athletes_are_getting_paid_and_fans_are/
[10] https://www.nas.org/blogs/article/punting-private-sports-funds
 
I asked Gemini about college athletic departments and their profitability. Interesting as we look at spending habits in the portal.



Most NCAA Division I athletic departments lose money, with recent data (around 2022-2024) indicating that a large majority, often over 70% or even most, operate at deficits, with median losses in the millions (e.g., $19.3M for FBS schools) despite big-revenue sports like football; for example, in the Big Ten, half the departments reported losses, including major ones like Ohio State and UCLA. [1, 2, 3]


Key Findings
  • Widespread Losses: The median Division I FBS (Football Bowl Subdivision) athletic department had a net loss of about $19.3 million in 2022, with many losing tens of millions annually.
  • Power Conference Struggles: Even within wealthy conferences like the Big Ten, around half of the athletic departments ran deficits in recent years, including some of the richest programs.
  • Examples of Deficits (FY 2024/2025):
    • UCLA: Lost nearly $52 million.
    • Ohio State: Lost around $38 million.
    • Rutgers: Lost over $70 million.
    • Michigan State: Lost $16.7 million.
  • Median vs. Extremes: While some top programs generate massive profits (like Texas), the median is deep in the red, with losses ranging up to $76 million for some institutions. [1, 2, 3, 4, 5, 6]
Why This Happens
  • Rising Costs: Expenses for facilities, coaching salaries, and other program needs have skyrocketed.
  • Revenue Disparity: Only a few top-tier football and basketball programs truly generate significant profits, while other sports struggle to break even.
  • University Subsidies: Many athletic departments rely on direct university funds or student fees to cover shortfalls. [5, 7, 8, 9, 10]
AI responses may include mistakes.
[1] https://www.linkedin.com/posts/adambreneman_the-richest-programs-in-college-football-activity-7363427902824058880-VWwU
[2] https://ncaaorg.s3.amazonaws.com/research/Finances/2023RES_DI-RevExpReport_FINAL.pdf
[3] https://www.forbes.com/sites/michaeltnietzel/2025/01/28/several-big-ten-universities-bleed-red-ink-in-their-athletics-budgets/
[4] https://www.reddit.com/r/CFB/comments/140ch4t/in_all_of_division_i_sports_only_nine_schools/
[5] https://www.insidehighered.com/opinion/views/2024/01/12/college-athletics-costs-are-affordability-issue-opinion
[6] https://www.cnbc.com/2025/12/19/cnb...valuations-2025-top-75-athletic-programs.html
[7] https://www.nytimes.com/athletic/61...ten-athletic-department-financial-statements/
[8] https://www.jmco.com/articles/collegiate-athletics/misconception-of-revenue-generation/
[9] https://www.reddit.com/r/CFB/comments/1gjf401/college_athletes_are_getting_paid_and_fans_are/
[10] https://www.nas.org/blogs/article/punting-private-sports-funds

Obviously none of that is sustainable. Rutgers losing $70 million and getting loans from the Big 10.....that's headed in the wrong direction at ludicrous speed.

The whole thing will implode unless massive changes are made.
 
I asked Gemini about college athletic departments and their profitability. Interesting as we look at spending habits in the portal.



Most NCAA Division I athletic departments lose money, with recent data (around 2022-2024) indicating that a large majority, often over 70% or even most, operate at deficits, with median losses in the millions (e.g., $19.3M for FBS schools) despite big-revenue sports like football; for example, in the Big Ten, half the departments reported losses, including major ones like Ohio State and UCLA. [1, 2, 3]


Key Findings
  • Widespread Losses: The median Division I FBS (Football Bowl Subdivision) athletic department had a net loss of about $19.3 million in 2022, with many losing tens of millions annually.
  • Power Conference Struggles: Even within wealthy conferences like the Big Ten, around half of the athletic departments ran deficits in recent years, including some of the richest programs.
  • Examples of Deficits (FY 2024/2025):
    • UCLA: Lost nearly $52 million.
    • Ohio State: Lost around $38 million.
    • Rutgers: Lost over $70 million.
    • Michigan State: Lost $16.7 million.
  • Median vs. Extremes: While some top programs generate massive profits (like Texas), the median is deep in the red, with losses ranging up to $76 million for some institutions. [1, 2, 3, 4, 5, 6]
Why This Happens
  • Rising Costs: Expenses for facilities, coaching salaries, and other program needs have skyrocketed.
  • Revenue Disparity: Only a few top-tier football and basketball programs truly generate significant profits, while other sports struggle to break even.
  • University Subsidies: Many athletic departments rely on direct university funds or student fees to cover shortfalls. [5, 7, 8, 9, 10]
AI responses may include mistakes.
[1] https://www.linkedin.com/posts/adambreneman_the-richest-programs-in-college-football-activity-7363427902824058880-VWwU
[2] https://ncaaorg.s3.amazonaws.com/research/Finances/2023RES_DI-RevExpReport_FINAL.pdf
[3] https://www.forbes.com/sites/michaeltnietzel/2025/01/28/several-big-ten-universities-bleed-red-ink-in-their-athletics-budgets/
[4] https://www.reddit.com/r/CFB/comments/140ch4t/in_all_of_division_i_sports_only_nine_schools/
[5] https://www.insidehighered.com/opinion/views/2024/01/12/college-athletics-costs-are-affordability-issue-opinion
[6] https://www.cnbc.com/2025/12/19/cnb...valuations-2025-top-75-athletic-programs.html
[7] https://www.nytimes.com/athletic/61...ten-athletic-department-financial-statements/
[8] https://www.jmco.com/articles/collegiate-athletics/misconception-of-revenue-generation/
[9] https://www.reddit.com/r/CFB/comments/1gjf401/college_athletes_are_getting_paid_and_fans_are/
[10] https://www.nas.org/blogs/article/punting-private-sports-funds
Says something about how far schools have strayed from their primary purpose of higher education.
 
I asked Gemini about college athletic departments and their profitability. Interesting as we look at spending habits in the portal.



Most NCAA Division I athletic departments lose money, with recent data (around 2022-2024) indicating that a large majority, often over 70% or even most, operate at deficits, with median losses in the millions (e.g., $19.3M for FBS schools) despite big-revenue sports like football; for example, in the Big Ten, half the departments reported losses, including major ones like Ohio State and UCLA. [1, 2, 3]


Key Findings
  • Widespread Losses: The median Division I FBS (Football Bowl Subdivision) athletic department had a net loss of about $19.3 million in 2022, with many losing tens of millions annually.
  • Power Conference Struggles: Even within wealthy conferences like the Big Ten, around half of the athletic departments ran deficits in recent years, including some of the richest programs.
  • Examples of Deficits (FY 2024/2025):
    • UCLA: Lost nearly $52 million.
    • Ohio State: Lost around $38 million.
    • Rutgers: Lost over $70 million.
    • Michigan State: Lost $16.7 million.
  • Median vs. Extremes: While some top programs generate massive profits (like Texas), the median is deep in the red, with losses ranging up to $76 million for some institutions. [1, 2, 3, 4, 5, 6]
Why This Happens
  • Rising Costs: Expenses for facilities, coaching salaries, and other program needs have skyrocketed.
  • Revenue Disparity: Only a few top-tier football and basketball programs truly generate significant profits, while other sports struggle to break even.
  • University Subsidies: Many athletic departments rely on direct university funds or student fees to cover shortfalls. [5, 7, 8, 9, 10]
AI responses may include mistakes.
[1] https://www.linkedin.com/posts/adambreneman_the-richest-programs-in-college-football-activity-7363427902824058880-VWwU
[2] https://ncaaorg.s3.amazonaws.com/research/Finances/2023RES_DI-RevExpReport_FINAL.pdf
[3] https://www.forbes.com/sites/michaeltnietzel/2025/01/28/several-big-ten-universities-bleed-red-ink-in-their-athletics-budgets/
[4] https://www.reddit.com/r/CFB/comments/140ch4t/in_all_of_division_i_sports_only_nine_schools/
[5] https://www.insidehighered.com/opinion/views/2024/01/12/college-athletics-costs-are-affordability-issue-opinion
[6] https://www.cnbc.com/2025/12/19/cnb...valuations-2025-top-75-athletic-programs.html
[7] https://www.nytimes.com/athletic/61...ten-athletic-department-financial-statements/
[8] https://www.jmco.com/articles/collegiate-athletics/misconception-of-revenue-generation/
[9] https://www.reddit.com/r/CFB/comments/1gjf401/college_athletes_are_getting_paid_and_fans_are/
[10] https://www.nas.org/blogs/article/punting-private-sports-funds
Sir. no. Don't do that again asking G-AL that no more. I asked what's the recipe for making sandwiches and it told me to go to Arby's.
 
Says something about how far schools have strayed from their primary purpose of higher education.
What? You mean professional players making thousands if not millions of dollars, wearing university branded uniforms doesn’t dovetail with the university’s academic mission? I’m shocked…completely dumbfounded….
 
Today's message: Be patient. Don't get upset with who's coming in for visits and who's committing.

I'm starting to understand the Alabama strategy behind the transfer portal: steady, but consistent approach. Don't overpay for players while other schools are doing that.

Honestly that's smart. It tells me the staff is focused on building the right culture, right attitude and ready to go work. I'm optimistic about the additions for the team so far. If the coaching staff locks down players coming in today and this weekend...this shifts the narrative significantly and for right reasons.

FYI: what Texas is doing is very dangerous and I believe it'll backfire on them. That's a 30-40 million roster they're building and the players they're getting, hmmmmmmmmmmm IMO they overpaid for some of them.

Roster is talented but what about the culture in the locker room? They already were dealing with some messy stuff this past season.

It's not just Texas, but LSU too. Both of them have interesting schedule and both plays each other on November 14th. This time next year I will predict mass exodus from Texas and LSU. TAMU did this and failed.
Credit where credit is due ... You've said to be patient and hold off judgment, and you've proven correct so far. I'm still hoping we'll see some changes on the developmental (i.e. coaching) side, but props to you so far.
 
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