The Rose Bowl has ruined much of college football and is one of the many reasons that we can never have a consistent schedule for the playoffs. Because it always has to be January 1st at 3 pm CST. It got extremely mad that they were forced to have night games in 2001 and 2005 later in January because it ruined the Parade of Roses. It’s a crap stadium and a crap tradition if we are being honest.
Having read on the subject, I understand it better than I once did. I think it's important to understand everything in that particular context - money. Despite the fact the "Rose Bowl conferences" (and you know who I mean) treat it like the Catholic church treats some things (a sacred tradition, no offense intended since ALL of us have our little traditions).......the bottom line is the greenbacks lining the coffers of the schools.
FANS want an undisputed national championship. I think what a lot of folks kinda either forget or don't know (if they're below a certain age) is that all those disputed champions from 1964 to 1997 were the result of gradual circumstances that in all cases were totally controlled by money. I recall a friend of mine saying one time, "The day we will have a college football playoff will be the day someone somewhere figures out how to make more money for the schools than the current setup."
The thing is, the Rose Bowl and the RB conferences have clung to each other like static in the laundry and with much the same result. In all sincerity, we would probably have had a BCS-level playoff in the early 90s if it wasn't for the fact the Rose Bowl still had prestige plus (1 million times more important) a bunch of cash to throw around. Even to get the BCS, we had to bend over and kiss the rump of what can now properly be described as "the Betamax of bowl games." It'll take another 15 years to wash away that Midwestern boy growing up cling to the tradition, but it'll happen.
Note to history: despite the fact some fans want to get all huffy about "but the newspapers in 1926 said Alabama won the national championship", the reality is they weren't using that word in the same context of what that now means. Go look at some old newspapers prior to 1939 and you'll see that when a baseball player - or even a football player - broke some sort of known record, the newspapers would say he "entered the Hall of Fame." He no more entered the Hall of Fame than Pete Rose did. But that hung for years, and the Rose Bowl winners were often (particularly before the other bowls got established primarily as "warm, sunny holiday destinations and whoo boy, let's go see some football!") referred to as winners of "the mythical national championship."