Please no... this does nothing for the SEC.
I'd consider the Virginia and North Carolina markets to hold more value and be less redundant.
Edit: To give an idea, North Carolina and Virginia combine for a population of about 20 million. Texas and Oklahoma combine for about 33 million, but the SEC already is in the state of Texas. It makes sense for Texas and Oklahoma because they're tapping into fertile SEC recruiting territory and TV deals, but the SEC just does not need this.
Texas A&M already opened up the market. This is a redundancy. Football powers added to conference with plenty of football powers in markets they already exist in.It makes no financial sense. None. We have Texas A&M to pull in the viewers in the Southwest. They need us a heck of a lot more than we need them.
I'd consider the Virginia and North Carolina markets to hold more value and be less redundant.
Edit: To give an idea, North Carolina and Virginia combine for a population of about 20 million. Texas and Oklahoma combine for about 33 million, but the SEC already is in the state of Texas. It makes sense for Texas and Oklahoma because they're tapping into fertile SEC recruiting territory and TV deals, but the SEC just does not need this.