But it's not a free ride. It is abundantly obvious that they provide something which generates value which is fiscally quantifiable.
My kid is not a d1 athlete, but receives considerable "merit based" scholarships to attend college. It's not a gift. They do it because it is in their interest to have people like her feel connected to the institution. Having worked in higher ed for more than a quarter century, I feel extremely confident in saying that someone there could quote you pretty precise fiscal numbers on the ROI that the university is looking at for every dollar of those scholarships. They are choosing to make an investment, and there should be little doubt that someone has run the numbers.
If the universities pay for additional support, they will do so because it benefits the university/program. It is even easier with major sports programs than, say, alumni development, because the realization of the payoff is on a much shorter cycle.
maybe I read your post too quickly, and you have a lot of information in there, but how is it not a free ride academically?
and maybe some of this is semantics. Many people use the words “free ride†to mean they don’t have to pay to attend or participate in something.