There were a zillion reasons Shula didn't work out in Tuscaloosa. Most of them were his fault. Some were circumstances beyond his control. I supported him until it was undeniable he had lost the team in the 2006 Mississippi State game.
In the end, it came down to a combination of his own stubbornness / refusal to change and bad advice from his father. Mal Moore's book, Crimson Heart, has a fascinating story on how it all happened.
Side note: The book was pressed into publication way too fast and could have used a couple more rounds of editing. But the Shula story is still illuminating.
This.
I haven't read Mal's book but I've heard enough from other folks about how things went down, and my four years at UA as a student coincided exactly with Shula's tenure.
Here's the thing that I think a lot of outsiders don't realize: even with the sanctions, and the residual turmoil from Dubose / Franchione / Mike Price, Shula's rosters were good enough to win considerably more games than he actually managed to win. In 2004 - 2006 we fielded what was consistently one of the absolute best defenses in the conference. A lot of the losses weren't because of sanctions and roster deficiency - they were due to mind-numbing coaching decisions both on and off the field. I've heard multiple stories about Shula, Dave Rader and Sparky Woods getting into shouting matches over the headsets on which play to call, to the point that we couldn't even get a play signaled in and the QB would have to check into a default play. Continuing to utilize Bucket Step Bob's OL techniques (that came out of the Mike Price / Joe Tiller one-back spread) in as pure of a pro-set offense as you'll ever find was something that never, ever made sense. The S & C program was subpar in so many ways. The list goes on and on. The 2004 and 2005 teams were good enough defensively that they could have run the table with just consistently servicable offensive play (and yes, the 2004 team had absolutely horrendous injury luck on offense, but even with a bunch of 2nd and 3rd string guys on the field, we were still hanging tight with much, much better teams because our defense was elite). The 2005 team easily had the personnel to beat both Auburn and LSU, and should have been blasting teams like Ole Miss, Tennessee and Missisippi State down the stretch instead of barely hanging on for struggle wins. The 2006 team regressed a little bit defensively, but the overall personnel on offense was still much better than how they actually performed - that team should have been an 8-4 or 9-3 team. Shula's teams would just absolutely disintegrate offensively down the back half of the schedule.
Shula is a very good pure QB coach - and that's about the extent of his abilities. He had a decent little run as OC in Carolina, but I think that was mostly having the superhuman freak that is Cam Newton at QB. His other stint as an NFL OC was back in the 90s at Tampa Bay and those teams were putrid offensively.
I'm not here to rag on the guy, but he was a lazy hire by Shane Beamer that I'm sure Beamer regrets. It's true that he had some struggles at Bama that were not of his making - but most of his struggles were completely of his making, and in hindsight he was just a bad hire, timing notwithstanding. If he hadn't had Joe Kines and the defensive personnel that we had, he was a 3-win-per-season type of head coach.
Now that I've said all of this, Sellers will throw for 300 yards and they'll hang 30 points on us tomorrow