Exactly right. Damages in the sense of a tort (e.g., someone falsely says something bad about you in print) don’t apply.not really. It depends on how the contract is written. If a contract has mandatory criteria - i.e. we are paying you this NIL and in exchange you have to do this many public appearances, you have to remain at this school for this long, or just a fixed duration for the contract terms, etc, then a contract can have penalties for not meeting those criteria, whether there are damages or not.
In this case, it’s breach of contract. You paid someone to do ‘X’ and they didn’t do it. Your recourse (monetary or otherwise) depends on the terms of the contract.