They don't even realize it; but, soon, they'll be saying Roll Tide during their games . . . 
http://www.al.com/sports/index.ssf/2017/11/when_auburn_fans_say_roll_tide.html#incart_river_index
http://www.al.com/sports/index.ssf/2017/11/when_auburn_fans_say_roll_tide.html#incart_river_index