Exactly! I think if their commercial said something like "Nothing is worse than babies dying of cancer" I could get on board with the idea that they might be right. But that phrase is always used for things that are, big picture, not really all that bad.
Oh, here is one that bugs me at work. I work as an accounting manager and all of the clerks here say "Bill Of Ladings." As many times as they have heard me say "Bills Of Lading," they still have not self-corrected, and I won't just directly point out that they are driving me crazy saying it wrong.