4DaTIDE said:I agree. The "New Constipated Elephant" logo was a case of someone creating a fix for a problem that didn't exist...Next to the "eye of the tiger" suppository that auburn plasters on everything, it's one of the worst logos in sports. Why? It's an awkward shape, it's busy and it's predominant colors are black and gray. Alabama is NOT black and gray, we are Crimson and white. Nothing about it is instantly recognizeable. I simply will not buy anything with it.
I love the Old Elephant logo you mention, and really like the Cursive A and the Athletic seal that Alabama is going toward now. It's everything that the "new" elepahnt (who's been around ten unfortunate years almost) isn't: Classic, Simple, INSTANTLY recognizeable as representing Alabama, classy and understated, like the University. I'm glad to see that the powers that be are getting away from the constipated elephant, too.
Hopefully it'll be a soon forgotten relic of the DuBose Error.
Just my (correct) opinion,
4Da
Oh, and the uniforms need no changes whatsoever. They're perfect just like they are and have been essentially in the modern era. I mean, would Coca-Cola change the shape of the bottle? Would Chevrolet dump the bowtie? No.
Well its good to know my opinion is also backed up by an expert on the subject....and i'll bet u, 4DA, that it was a Yankee ad firm that came up with that logo (or some corporate relo transfers in B'ham or Atlanta, lol).....And you are right, that logo wreaks of the Dubose era....