I will explain the “somehow” - $$$$$$$
You think it was about money before? Now that it’s an arms race I foresee many fees incoming.
Amen, brother.
There's going to be all kinds of fees coming for everybody. I predict increased Tide Pride fees and/or a required donation to the collective. I also predict fees for faculty and staff tickets.
I'd be willing to bet that some seats currently in the student section, as well as some currently going to faculty and staff, will be shifted over to Tide Pride. Students and their parents will howl, but photos of the half-empty student section for even mid to upper tier SEC games speak so loudly that we can't hear the complaints about losing tickets.
It might even come to the point of cutting some non-revenue sports altogether. Probably men's non-revenue sports because it's about mathematically impossible to cut women's sports and still comply with Title IX.
For those that don't like the fees, put yourself in Greg Byrne's shoes for a day.
You have a $10M head football coach. And a $6 million head basketball coach.
And you have a coaching staff that collectively make about that much.
And that doesn't count a whole laundry list of support personnel -- nutritionists, psychological counselors, academic counselors, etc., etc., ad infinitum.
And you need to pay players a minimum of $22 million to be competitive.
And you have a basketball team that needs more pay-for-play money.
And they need a new arena.
And you have a whole slew of non-revenue sports that nevertheless cost money (mainly for scholarships, less so for pay-for-play).
And you need to deal with Title IX scholarship requirements.
And you need to field a football team that competes for championships because it's hard to get people to donate to mediocre teams.
And you have a vocal portion of the fanbase that wants all that without it affecting their wallets at all.
Clearly, some people are upset at the decision to raise student ticket prices (yes, they were free when I was in school almost 50 years ago). That's fine. What better solution do you propose?