Auburn defines itself in terms of other programs...Georgia (10-20%), and us (80-90%).
Other than yammering on incessantly about family, they don't really have an identity, and haven't since Pay Dye.
On top of which, that "family" says all the right stuff, but internecine actions look far more like a Mafia family. As Saban says, "What you do is so loud, I can't hear what you say." Ask Doug Barfield, Terry Bowden, Tommy Tuberville, and an endless string of assistants who all have dug knives out of their own backs.
When he doesn't have a Heisman QB transfer, and doesn't get stupid lucky, Gus Malzahn is a 7-5 / 9-3 coach. He hasn't developed a single quarterback that he recruited out of high school. He's a terrible recognizer of talent, a worse developer, and has no sense of when to keep his mouth shut.
If he hadn't gotten lottery-winning lucky in consecutive games against their standard-setting rivals in 2013, he would have been fired long ago.
So it all comes back to defining themselves in terms of others.
Until that changes -- and I don't see it happening any time soon -- they'll always be what they are now. A wildly inconsistent 6-6 to 9-3 program, with the occasional outlying season both ways, forever chasing their tails rather than trying to move in the right direction.