Dan Ariely, Predictably Irrational: The Hidden Forces That Shape Our Decisions.  The basis for the show "Irrational" on NBC, with similarities to Dan Ariely's life ( burn victim) and his work in Behavioral Psychology (he's a.professor @ Duke in the business school.
We think we humans are rational and logical -- he proves we are far from that most of the time.
				
			We think we humans are rational and logical -- he proves we are far from that most of the time.
 
	 
	 
 
		
 
 
		


 
 
		 
 
		 
 
		 
 
		 
 
		 
 
		 
 
		 
 
		 
 
		 
 
		